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This section of TWICE, "The PR Wire," contains original press releases that reflect the views of the industry organizations issuing them. Releases are not reviewed or edited by TWICE editorial staff. Suppliers, The PR Wire is "A Virtual Press Conference." For access, email your name and email address to thewire@twice.com


MIMOSAS AND MEGAPIXELS: OLYMPUS OFFERS FREE BRUNCH WITH THE PURCHASE OF A PEN E-PL8®

5/05/2017 01:45:00 PM

This summer, Olympus rewards PEN E-PL8 purchasers with a free brunch for two.

CENTER VALLEY, PA, May 2, 2017 – Olympus is excited to announce the start of its “Brunch with E-PL8” promotion that treats consumers to a free brunch for two people (up to a $50 value) in the restaurant of their choice with the purchase of the Olympus® PEN E-PL8. For a limited time, customers who purchase the camera will be able to dine and capture every snapworthy bite with the stylish and compact E-PL8, the newest model in the renowned Olympus PEN lineup.

The PEN E-PL8 goes beyond smartphone capabilities to allow users to document life’s shareable moments in sparkling detail. Featuring stunning image quality, simplified selfie functions with a unique flip monitor and creative touchscreen control, stills and video of your runny eggs and flowing mimosas have never looked so good. A lightweight design coupled with Olympus advanced imaging technology makes this camera a must-have accessory for the on-the-go shooter.

“What better way to put the PEN E-PL8 to the test than a brunch occasion packed with fun, envy-inducing shooting opportunities with friends?” says Mari Nebbaki, Senior Product Manager, Strategic Planning. “The E-PL8 is all about self-expression, spontaneity and style, and we want to celebrate the creativity of E-PL8 photographers who share their vision and personal experiences to the delight of their social media followers.”

This promotion, in collaboration with global promotion agency TLC Marketing, will be available to all consumers in the U.S. and Canada who purchase a new PEN E-PL8 in store or online through an authorized Olympus retailer between 5/1/2017 and 8/31/2017. Consumers can see all the promotion details and begin their redemption for free brunch by visiting BrunchWithEPL8.com.

“We’re thrilled to be working alongside an incredible company like Olympus as they engage with their customers in a meaningful and emotionally engaging way” says Christopher Renna, VP, Business Development, TLC Marketing, North America.

For more information about the PEN E-PL8 and a complete list of specifications, visit the Olympus website: getolympus.com/digitalcameras/pen/e-pl8.html

U.S. Pricing and Availability

The Olympus PEN E-PL8 is available in black, white and brown beginning for an estimated street price of $549.99 USD/$649.99 CAD for the camera body only and $649.99 USD/$749.99 CAD for the PEN E-PL8 and 14–42mm IIR lens kit.

Journalists interested in more information, review units and high-resolution images of the Olympus PEN E-PL8 should contact Colin Brown, MullenLowe Public Relations, colin.brown@mullenlowe.com, 617-226-9749, or Jennifer Colucci, Olympus America Inc., 484-896-5719, jennifer.colucci@olympus.com or visit the Olympus website: getolympus.com/

ABOUT OLYMPUS AMERICA INC.

Olympus America Inc. is a leading provider of digital imaging and audio technology solutions noted for its precision optics and groundbreaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

Digital Compact Cameras

Professional and Consumer Interchangeable Lens Cameras

Related Underwater Products and Accessories

Digital Audio Recorders

Binoculars

Accessories

For more information about Olympus and our award-winning products, please visit getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter, Tumblr, YouTube, Pinterest, Instagram and Flickr.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

© 2017 Olympus America Inc.

ABOUT TLC

TLC Marketing specializes in motivating and driving consumer behavior through targeted high-value leisure and lifestyle incentives. In the last 25 years, TLC Marketing has launched more than 7,000 campaigns featuring experiential rewards including, but not limited to, family adventure activities, beauty treatments, fitness classes, cinema tickets, live event tickets, hotel stays, flights and more.

Media Inquiries:

Lorraine Bobek, TLC Marketing

lorraine.bobek@tlcmarketing.com

646-459-2849

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